Tell us a bit about your responsibilities.
As Innovation & New Product Development Technologist at Patisserie Valerie, I spend my days turning ideas into delicious reality. From cakes and patisserie to brownies, macarons, and chocolates, I work on everything from the first spark of inspiration to the final product launch.
I love experimenting with flavours, developing new recipes, attention to details and creating products that not only look beautiful but taste incredible too. Whether I'm researching exciting new ingredients, finding ways to make our products more mindful and sustainable, or giving a much-loved favourite a fresh new twist, no two days are ever the same.
I enjoy the challenge of balancing creativity with technical expertise to bring innovative ideas to life and ensure every product meets the high standards our customers expect.
I also work closely with our bakery teams, sharing knowledge and training colleagues on how to make our products to the highest standard. From demonstrating new techniques to supporting product rollouts, I help the team ensure that every handmade product is crafted consistently, with the quality and attention to detail that Patisserie Valerie is known for.
Favourite thing about your job
I have the dream job. My favourite part is seeing an idea grow from an initial concept into something that people choose to share with friends and family and make part of their celebrations.
There's nothing better than knowing something I've helped create has brought a little bit of joy to someone's day. It's also lovely to think that the products I design become part of so many special moments throughout the year. Being able to combine creativity with creating memories for people is what makes the role so rewarding.
What is your favourite Patisserie Valerie cake?
There are far too many to choose from! I’ve been lucky enough to work on some really exciting products, but a few that I’m particularly proud of are the Ice Cream Sundae I designed for Ant & Dec’s Saturday Night Takeaway, which has also made an appearance on 8 Out of 10 Cats Does Countdown, our Mango & Passion Fruit cake, which won Britain’s Best Cake 2026, and the Luxury Nutella Dome Cake.
Other products include our inhouse macarons and Dubai style brownies.
I’m also really excited about some of the new products we have coming up. Our new Tiramisu Cake and our bespoke chocolate collection launch. These are two projects I’ve been especially pleased to work on, so it will be brilliant to finally see them in online and being enjoyed by our customers!
Fun fact about yourself
I sometimes wish someone would bake me a cake without worrying that I’m secretly scoring it! I love seeing what other people create, but I think my job has given me a bit of a reputation for noticing the little details. Outside of work, I’m happiest travelling, taking photos and spending time with dogs.
I was also lucky enough to watch the filming of The Great British Bake Off Christmas Special.